Exact pixel dimensions, aspect ratios, and file size limits for every major platform — Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and Pinterest.
Feed posts, Stories, Reels, and profile images
Thumbnails, channel art, Shorts, and profile
Video, profile photo, and cover images
Feed posts, Stories, cover photos, and events
Post images, header, and profile photo
Post images, company banner, profile and article
Pins, boards, and profile images
| Platform | Format | Dimensions | Ratio | Max Size |
|---|
Create graphics at twice the required size (e.g. 2160×2160 for a 1080×1080 post). Export at the target size. This ensures sharp display on Retina/high-DPI screens.
On Stories, Reels, and TikTok, keep important content in the center 80% of the frame. UI elements (like the username, caption, and buttons) cover the top and bottom ~250px.
4:5 portrait format (1080×1350) takes up 78% more screen space than a square post in the Instagram feed. More screen real estate = higher visibility and engagement.
Compress images before uploading. Platforms re-compress uploads, causing quality loss. Use tools like TinyPNG or export at 85% JPEG quality to balance size and quality.
Design at 1080×1350 (4:5) first. Crop to 1080×1080 (1:1) for square feeds, to 1080×566 (1.91:1) for landscape. One shoot, three formats.
YouTube thumbnails are the single biggest factor in click-through rate. Use 1280×720 minimum, 1920×1080 recommended. High contrast, readable text, and a face perform best.
For Instagram feed posts, Instagram supports three formats: Square 1080×1080px (1:1), Portrait 1080×1350px (4:5), and Landscape 1080×566px (1.91:1). Portrait (4:5) takes up the most screen space and delivers the highest visibility in the feed. For Stories and Reels, use 1080×1920px (9:16). Minimum resolution for any format is 320px on the shortest side.
YouTube's official recommendation is 1280×720 pixels (16:9), under 2 MB, in JPG, PNG, GIF, or BMP format. For the sharpest result on large screens, use 1920×1080px. Thumbnails must be at least 640 pixels wide. The 16:9 ratio matches the YouTube player and ensures no letterboxing.
TikTok videos should be 1080×1920px (9:16) for full vertical format, under 500 MB for videos. Keep key visuals in the safe zone (1080×1420px, centered) — TikTok overlays username, caption, action buttons, and audio info at the bottom ~250px and the top ~150px. Horizontal (16:9) and square (1:1) videos are supported but display with black bars.
LinkedIn link preview images should be 1200×627px (1.91:1). For direct image posts, 1080×1080px (1:1) or 1080×1350px (4:5) display well. For company page banners, LinkedIn recommends 1128×191px. Profile photos should be square, minimum 400×400px, maximum 7680×4320px.
Yes. Facebook profile cover photos are displayed at 820×312px on desktop and 640×360px on mobile. Upload at a minimum of 820×312px for best desktop quality. For Pages, cover photo dimensions are the same. Note that Facebook crops differently on mobile vs desktop, so keep important content centered and away from the edges.
Pinterest recommends a 2:3 ratio (1000×1500px) for standard Pins — this is the optimal size for the Pinterest feed. Taller Pins (up to 1:2.1 ratio, e.g. 1000×2100px) are allowed but may be truncated in feeds. Infographic Pins can be taller. Square 1:1 and landscape 16:9 are also supported. File size limit is 20 MB.
Social media platforms re-compress uploaded images to reduce storage and bandwidth costs. The main causes of blur: (1) uploading at the minimum resolution — upload at the recommended resolution, not the minimum; (2) uploading highly compressed JPEGs — export at 85-95% quality; (3) using colors outside sRGB — export in sRGB color space. For Instagram specifically, upload as a PNG for graphics with text, or JPEG at 85%+ quality for photos.